![]() ![]() If you like this video and want to learn more, buy the book on Amazon or at your local bookstore, and then grab our full 12 minute version by signing up for a free account at www.readitfor. We bring you the best ideas from the world’s most-read business books & bloggers. If your idea is good, it’s never been easier to spread it by creating a blog, podcast, or compelling social media presence.įinally, you could create a community around your idea, where you are the central hub.Īt, we spark conversations that lead to your greatest work. Networking is one way, and building an audience is another. Next, you need to build a following around your Big Idea. Rachel Ray has made a career out of cooking simple and delicious 30 minute meals that anybody can make at home.Īnother way is to provide new research in an area that your marketplace would find valuable, and then codifying it into a memorable framework, like Robert Cialdini did with his best-selling book, Influence. One way to do this is to develop expertise in a niche that others would find valuable, but has been overlooked. ![]() ![]() The first thing you need to do is to develop your Big Idea. She wrote the book Stand Out to teach us how. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the 1 Leadership Book of the Year by Inc. Dorie Clark knows that one of the ways to success in today’s marketplace is to become a recognized expert in your field. ![]()
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